Commercial · Branded · Direct response

Commercial director + videographer with producer-level thinking.

Directing, videography, lighting, and production leadership for television and e-commerce commercials, branded content, product demonstrations, direct-response campaigns, testimonials, and executive interviews.

Check commercial availability
Large Black and Decker commercial production set with lighting grid, cameras, talent, tools, and landscaped product demonstration areas
National-brand commercial production
Close-up commercial product demonstration showing an illuminated red-light therapy wrap positioned behind a model
Product demonstration + direct response
Copper Compression wrist-brace commercial frame showing product-support callouts and an Amazon order graphic
Direct-response + e-commerce commercial

Coverage designed for the edit.

With experience spanning national brands, direct response, broadcast, streaming, and field production, Sergio works beyond the individual shot—anticipating coverage, continuity, performance, product detail, and the story the finished piece needs to sell. Recent director, videographer, and lighting credits include TV and e-commerce commercials for Miracle of Aloe, Copper Vibe 2.0, and CopperRed.

Commercial camera operation

Production-aware composition, movement, talent coverage, and detail shots for agency and brand crews.

Product + demonstration video

Clear product benefits, hands-on demonstrations, beauty coverage, and direct-response visual storytelling.

Interviews + testimonials

Comfortable, credible interview coverage with attention to lighting, audio, eyelines, and editorial options.

Branded field content

Agile location coverage that combines authentic moments with the needs of the campaign brief.

Producer/shooter support

A compact production solution for camera, basic lighting, field audio, interviews, and B-roll.

Experienced brand production

Commercial and direct-response work for clients including Black & Decker, Echelon, Miracle of Aloe, and Copper Compression.

Commercial production markets

Charleston and the Lowcountry local; available for Myrtle Beach, Hilton Head, Columbia, Savannah, Atlanta, Charlotte, Jacksonville, Orlando, Tampa, Miami, and additional travel assignments.